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How To Measure Facebook Success

Here’s a question. Would you judge the success of your apple orchard by how many oranges are growing? Of course not. You’d judge it based on how many apples it’s growing, as it’s an apple orchard. A few oranges might be nice, but they’re not the goal.

Here’s another question. Would you judge the success of your Facebook Business Page based on how many Likes each post gets? The answer might not be as obvious, but it’s the same - you should not. You should judge it by how much ‘reach’ it’s getting, and overall engagement rates, not merely by post Likes.

Facebook underwent a massive change several years ago. Before this, post Likes were the main measurement of a Facebook Business Page’s success. However, in 2014, Facebook began using an algorithm that filters content and shows a Business Page’s posts to only 2% of it’s overall Page fans. This move nullified the Like as the main indicator of Page success, but many casual Facebook Business Page operators have not caught on to this change even to this day, and are still judging the success of their Business Pages by outdated metrics. This presents an extremely incomplete picture.

So what should you be measuring to accurately judge the success of your Facebook page? Glad you asked.

  1. Facebook Insights. Go to your Facebook Business Page and click on ‘Insights’. You’ll be greeting with a Page Summary detailing Page Views, Post Reach, Engagement Rates, and much, much more. This will paint a significantly more detailed picture of your Facebook Business Page’s return rates.
  2. Reach. Directly from Facebook itself: Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
  3. Likes and Shares. We’re not trying to suggest that post Likes don’t count anymore. They do count as engagement, as do post Shares. These just aren’t the singular measurement of success anymore.

Have faith, Facebook Business Page users. A lot of benefit your business gets from Facebook just can’t be measured. Brand recognition, new customer retention rates…you can use Facebook Insights to get a solid idea of your success, but nothing is written in stone. It takes commitment and a bit of faith for a business to be successful on Facebook. So we implore you, don’t judge an apple orchard based on the amount of oranges it’s growing, and don’t judge your Facebook Business Page based solely on the number of Likes your posts get. Use Facebook Insights and get a better picture!

Stand Corrected – Make Sure Your Online Business Listings Match

It’s no secret that in today’s market, your digital presence is everything. What exactly does ‘digital presence’ mean, though? A responsive website and active social media accounts are all essential pieces in your digital presence puzzle, but another key factor is your online business listing. Customers go online to learn basic information about your business: address, phone number, store hours etc. But did you know that 2 out of 3 online listings contain incorrect information?

Presence is defined as ‘being well known in a customer’s mind’. In the same regard, digital presence refers to being found, and more importantly, being found first. Incorrect location information on the internet is detrimental for two main reasons:

  1. Costs Revenue

The most obvious problem with erroneous listings is revenue loss. When presented with incorrect information online, 73% of people say they lose trust in that business. Put it this way: when a customer dials a phone number for a business, and that phone number that turns out to be wrong, they will not go searching for the correct number. They simply move on to the next business on the list, taking their money with them.

  1. Poor SEO

Believe it or not, incorrect online listings are harmful to your SEO as well. There are thousands of listing sites on the web, and Google is indexing every single one them. The Google servers can detect even the smallest inconsistencies (the difference between spelling out “Street” and “St.”, for instance) and they penalize your business accordingly by displaying you lower in the search results.

The solution? Try to standardize your business information across all listing sites to ensure your customers find you and to improve your Google ranking. Try our free business scan to see how your business appears online, and contact BeCreative360 about our location management services!

A Few Quick Pointers to Social Media Presence

We're knee deep in the social media age. Social media platforms like Facebook and Twitter have revolutionized how information is disseminated, and that shapes economics, education, culture... nearly every aspect of human existence. It has, without a doubt, changed the way businesses and services are marketed in the year 2017. Consider this - there are 1.65 BILLION active users of the Facebook platform alone. Put another way, 2 out of every 10 humans on Earth are active Facebook users. Your customers are on social media. Your competitors are on social media. If you are not on social media, you face extinction. Are you ready to dive into social media?

Every business stands to benefit from a healthy social presence in five main ways: increased visibility, new customer attraction, stronger relationships with existing customers, better customer service, and more sales. How can you get those results for your business?

Social media strategy is a complex game that changes and evolves nearly every day. We can’t go too deep in a brief blog post or email, but we can absolutely give you a few quick pointers to get you started on the path towards a rewarding social media presence. You can also contact us social media whizzes at BeCreative360 and we can provide more thorough analysis and put together a comprehensive social media strategy tailored to your business.

Prioritize - There are thousands of social media platforms. For now, focus on Facebook and Twitter. That's where most of your target market will be.

Make Every Post Count - Each post you put up needs to provide value to your audience. It's not just about selling to them. Make sure every post either teaches them something or makes them laugh. This creates goodwill and a sense of community and is more likely to earn better reach and more impressions, and can turn your audience into brand ambassadors.

Use Personal Posts - A quick and extremely effective way to make a connection with your customer base is to humanize your company. Show them the faces that operate your business. Show them events you're participating in. Put up a post when an employee is having a birthday. Of anything you could ever post to social media, I promise you, nothing is more effective as far as getting engagement than personal posts.

Optimize Posting Times - Currently, the golden Facebook posting rule is 'at least once a day, no more than twice a day'. Start by scheduling one post per day between 1 pm and 3 pm, which is generally the time of day when the most people are on Facebook and Twitter. Check Facebook Insights regularly to see what times your audience tends to be the most active with your Pages, and tweak your scheduling plan accordingly.

Three Easy Ways You Can Improve Your Online Reputation

Here at BeCreative360, one of our most popular services is reputation management. We know that your business is defined by what people are saying about you. No longer do we live in an age where your service can speak for itself; now, there are thousands of voices on review sites like Yelp! and Google vying to speak to your potential customers about your business. Moreover, they can say whatever they want with no one to stop them!

If that doesn’t inspire you to start thinking about your online reputation, maybe these facts will: 92% of customers are reading online reviews and 68% say that positive online reviews, even from strangers, make them trust a business more. And as we all know, trust breeds loyalty and customer loyalty drives sales. A strong online review presence will also help drive your sales by encouraging better performance in search results. There are multiple factors determining where you show up on Google, but recent reports show that reviews are the 5th most important! So there’s no denying its significance, but you might be wondering how you can you craft a more comprehensive strategy. Here are three easy ways you can improve your online reputation:

  1. Solicit Reviews

Don’t be scared to request reviews – most people are happy to give their feedback when you ask. Make sure you are not paying for reviews, as that would be unethical but rather try a more genuine approach of obtaining feedback to improve your business. Your regular customers will surely give you a positive review, boosting your overall rating, and it offers unhappy customers the opportunity to start the conversation in a sincere manner.

  1. Respond Immediately

The value of online reputation is not only in those glowing 5-star reviews, though, but in your prompt response to the negative ones. Every negative review is an opportunity – an opportunity to learn about your business’ shortcomings, as well as an opportunity to convert a frustrated customer into a loyal advocate for your excellent customer service. An immediate and understanding management response to a bad review can re-engage that customer and change their initial impression, and often times, even their review. Reach out to them ASAP, listen to what they have to say, and then try to fix it.

  1. Leverage Your Feedback

Many businesses hire secret shoppers to come into their stores to figure out how they can improve. With online review sites, however, every customer is a free secret shopper observing your business and providing their feedback. Don’t let that go to waste! Use their comments to identify any ongoing patterns and make the necessary changes to grow.

One of the best tools on the market for reputation management? Our ReviewMyDryCleaner platform. Our review generation software will send out requests to your customers and direct them to leave a review on either Yelp, Google, Facebook or the leading industry review site for dry cleaners, ReviewMyDryCleaner.com.  With our platform, not only do you get an instant notification every time you receive a new review online, but you also are able to respond to your customers directly from our site. An RMDC account comes with exclusive platform access, branded public microsites dedicated to each of your locations and tools to boost your site’s SEO.

Get in touch for more info on our ReviewMyDryCleaner reputation management service to grow your business and take control of your reviews online!

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Name: Dave Troemel